To celebrate the release of the new, limited edition Star Trek x Vannen watch, we asked David Stowe (Owner of Vannen) to interview Tom Whalen (artist/designer) about his artwork and the process behind creating his new STAR TREK timepiece. Enjoy!
Hi, Tom. Thanks for taking the time to chat. For the people who aren't familiar with your work, please tell them a little bit about yourself.
My name is Tom Whalen. I’m a designer/illustrator, and I’m primarily known for my poster work, which has led to me getting involved most recently with toy packaging design. But what really got me into this groove was creating posters for Mondo, Bottleneck Gallery, and Gallery 1988, by taking existing movies and putting my spin on them.
How long have you been illustrating, and when did you begin?
It started in the sixth grade while drawing with my cousin all summer long from the “Official Handbook of the Marvel Universe.” We had a bunch of those books, and we just tore through them, doing our versions of those characters, and then going back and forth, and creating our own characters to see how they would stack up against each other.
I still have a notebook full of drawings. We turned out hundreds of drawings that summer. And that led me to continue drawing in my free time through high school. From there, my mom pushed me to apply to art schools, and I got accepted to Kutztown University, which has a really good design and illustration program. And that's where I merged my love of design with illustration.
I remember reading that you grew up in your grandmother’s candy store. Do you think that being around the color palettes and designs associated with candy packaging had any influence on you?
You know, I've never put that question to myself, but I think it did. I have such a love of typography, packaging, and product design that it must’ve had an influence. Like, as soon as you said that, my head went back to all those the candy boxes on her shelves and just bright colors. I'm sure it definitely has a foundation in my work.
Your color palette is one of the things that drew me to your work. I don't remember the exact poster, but it was 12”x 36” and it had great color and perfect composition for such an unconventional canvas area. What made you start working in that size? Was it so you could stand out in the poster scene, or was it just a challenge that you fell into?
Subject matter pushes me into that. I'll get an assignment for a poster, and I'm not sure which size or format will work. Sometimes it's automatic, and it's like, “Oh, that definitely needs to be a 12”x 36” or it needs to be an 18” by 24”. Regardless of the size, I love playing with the edges of a canvas area, and I love cropping in interesting ways. 12”x 36” lets me get some pretty interesting crops and bleeds.
Speaking of that poster size, when I first saw your ‘U.S.S. Enterprise’ print for Star Trek’s 50th Anniversary art show, I immediately thought to myself, “That is the perfect image for watch packaging.” Since that print was proportionate in scale to the front panel of your watch packaging, was it easy to rework that print for the box, or did you run into any challenges?
No major challenges. I was excited to reinterpret the image for the packaging because it’s so close to the correct size. The only challenge was getting everything to fit and to balance all that art on a three-dimensional surface area and making it work seamlessly.
The packaging is always the first obstacle. Now that you’ve finished, are you happy with how it turned out?
I'm ecstatic. To be honest, I had the whole process wrong in my head before we started. I thought for sure that starting with the watch first would have been the way to go. But going in with you – and you having that experience of how to design a watch and packaging – I quickly realized the watch has to be an extension of the packaging and the overall experience. I'm very grateful for the way you guided me through the process.
Glad to help. Once your packaging was finished, we talked about taking elements from the ship and putting those bits on the watch and also creating new, unseen elements from the ship. Like creating your version of the hull/bridge and using that as the centerpiece of the watch. With that said, what was the best part of working on the watch? Was it the process of seeing it come to life, or was it simply just reaching the finish line?
What I really loved seeing were the variations and colorways next to each other, and seeing those come to life during the process. Usually, it’s about the end result, and that's where I normally get my satisfaction. But seeing the piece completed and knowing what the watch took from the box art to become a watch was something else. Having to add and subtract to then learn where art should be, or shouldn't be, and where imagery should land so that it all comes together to create a piece that looks really cool, was a process.
Designing a good-looking watch isn’t easy, and you can testify to that. As you said, placement, balance, composition are crucial, and graphically the watch has to be an extension or shared experience of the packaging. But again, when I saw your original Star Trek 50th Anniversary artwork, and all the other work you’d done in those 12” x 36” posters, I knew you could handle it… and you did.
Those skills of mine were really put to the test, like making a design work in a very unconventional shape and then also realizing that it's not just a shape but it's also a functional shape that's going to wrap around a wrist. And like you said, certain parts are going to be seen, and certain parts should be secondary and tapering off at a certain point.
One of the things I try to help designers with when we start working together is to let them know they need to be thinking 20 steps ahead of their current concept to make sure their watch and box are cohesive. Most people focus on the center of the watch, and then the straps are an afterthought with zero consideration, and then the box also becomes an afterthought. But with your design, the centerpiece of the watch is a great focal point, and then strap artwork complements the dial and crystal. Thus it all feels like an extension of the packaging. I'm thrilled for people to see it in person and appreciate all the detail. What are some of your favorite details on the watch?
The dial and crystal art are pretty insane. The way that worked out with the added dimension and the functionally of traditional watch markings looks awesome.
The dial design really is a fantastic combination of traditional Index Markings (hour, minute, second markings) and your interpretation of what the top half of hull/bridge looks like in your design style.
That was another interesting challenge because the hull/bridge wasn't made to be the dial of a watch. But I think it's close enough that it reads as both the ship and the dial.
It does indeed. That's the beauty of the design. It’s a dial that people can read, and it has an extra dimension with the artwork printed on the crystal, which turned out really great.
Thanks. It was a really cool project to work on.
I hear you didn’t get into Star Trek until later in life. Was there a particular episode in the Original Series that got to you, or was it a moment where the show just clicked?
It was actually for an assignment for probably my second poster for Mondo. They hired me to do a poster inspired by the episode “Journey to Babel” from the original Star Trek series. I was familiar with a lot of the alien species in that episode, but that was probably the first episode where I properly paid attention. But from that point – from my assignment with Mondo – I've watched all the original series episodes, and I’ve genuinely enjoyed them.
Do you have a favorite episode from the original series?
“Let That Be Your Last Battlefield” is my favorite. The socio-political allegories in that episode are just great.
Do you have a favorite character from the original series?
Spock was always my favorite. I loved the way he always delivers the cold, hard facts. And then when he would break from Vulcan Spock – where you saw the human side of him – I thought those were great moments, too.
With that said, is there a character from the original series that's most like Tom Whalen?
Oh, wow! I might have to say Spock because I get down to business, and I don’t beat around the bush. That's maybe not the greatest character trait, but it’s the one that's closest to anybody on the show.
I can see that. I'm more like Scotty: accommodating, resourceful, and I can fix stuff that’s been destroyed by alien saboteurs. Before we go, tell everybody where they can find, follow, and buy your stuff?
Awesome. Thanks again. I appreciate you taking the time to chat. Take care.
No problem. Thank you.
Hold on to your lunch, the third series of officially licensed Madballs watches are ON SALE NOW at VannenWatches.com for $65 each. Skull Face and Slobulus are the latest watches available in this disgustingly awesome collection. Both watches are limited to 100 pieces and feature gross and glossy artwork on the dial and straps.