April 09, 2013

Full Reveal: Limited Edition Descendents x Coachella "Coffee Time" watch (04.12.13)

We've been thinking good good things about you, about Coachella, and about how much we love doing special releases. Since the Descendents are playing Coachella this year we decided to create "Coffee Time", a limited edition Descendents watch available only at the Coachella boutique during Weekend 1 (April 12-14) and Weekend 2 (April 19-21) of the 2013 Coachella Music & Arts Festival.

Available for the festival-friendly price of only $60 each, "Coffee Time" features artwork by Descendents artist, Chris Shary as well as Milo engravings on the back casing and crown. And for the first time ever, we printed subtle index markings (hours/minutes/seconds) on the inside of the crystal giving this minimalist design some serious depth.

"Coffee Time" is limited to only 150 pieces per weekend and is available only at the Coachella Boutique. Each "Coffee Time" box comes signed by Chris Shary and one lucky box also contains an original Chris Shary drawing hidden inside. And if that wasn't cool enough;  every single watch smells like coffee. Yep, you read that right… the watches smell like coffee! Sniff your wrist for a fresh blast of roasted goodness!

The Descendents "Coffee Time" watches go on sale this Friday and are available only at the Coachella boutique! Enjoy!