Funko and Super7 announces "a new strategic partnership" to debut and extend the ReAction Figure 3 3/4" line. Since the release of the “Lost Prototype” 2-pack and Early Bird Kit at San Diego Comic Con, interest for the series had transcended the "art toy" arena into the masses, with Funko now in the production picture, hereby affecting the price of the sets. (via)
PRESS: "Our original SRP was $19.95, and the 5 figure set was $100. Funko will be able to produce in much larger quantities and wider distribution, and has a $14.95 SRP, which is $75 for the set. We are aware of the discrepancy in price with the new agreement, so there is a additional, secret figure that will be included in the Super7 pre-orders that will be available only for those who pre-ordered sets of Alien from us, and will not be available anywhere else. (And preorders are long since closed.)"