Louis Vuitton have turned to London street artist Eine to help create their next must-have scarf, and he's set to turn his graffiti cans on Selfridges Oxford Street to celebrate the collaboration.
Having created one of the most successful graffiti-inspired collaborations of all time when it incorporated the work of the late Stephen Sprouse, Louis Vuitton is doing it all again, this time with Eine.
Street artist Eine, AKA Ben Eine, is best known for his alphabet lettering that adorns many a east London shop shutter in the trendy Brick Lane and Shoreditch areas, and he is a contemporary of Banksy and Gorillaz co-creator Jamie Hewlett.
He began his career as an underground artist but found fame of a sort when David Cameron gifted a piece of his work, 'Twenty First Century City', to Barack Obama in 2010.
Now he's designed artwork which is emblazoned upon Vuitton's 'Giant Square' scarf, which measures an impressive 136cm x 136cm, and will launch exclusively at Selfridges Oxford Street on Monday. Titled 'Great Adventures', the neon-lettered artwork on the scarf illustrates "how I feel, every time you get off a plane in a new city, it is the beginning of an adventure, all about new encounters," says Eine.
To celebrate the collaboration, Louis Vuitton will open a new pop-up space dedicated to Textiles on the Ground Floor at Selfridges, and the man himself will be there from Friday, June 21 until Sunday, June 23 graffitting the space in preparation for its grand opening on Monday.
The scarf will be available exclusively at Selfridges until July 1, after which it will be available worldwide at Louis Vuitton stores and concessions, priced at £465. (via)