March 25, 2014

Google Announces Glass Partnership With Luxottica, Ray-Ban, Oakley

Google Announces Partnership With Luxxottica, Ray-Ban, Oakley

Google announced a new partnership with Italian eyewear company Luxottica to bring a higher degree of wearable design to their Google Glass initiative. Luxottica own Ray-Ban, Oakley, and Persol, and currently have the licenses to Chanel, Burberry, and Prada glasses, among others. This definitely bodes well for Google Glass to be a far less obtrusive (and frankly less dorky looking) wearable technology in the near future. The announcement mentioned Google and Luxottica pairing "high-end technology with avant-garde design, offering the best in style, quality and performance." Which sounds great, but really...no one actually wants Google Glass to look like some kind of crazy future-technology. We want Google Glass to look like everyday glasses, largely indistinguishable from what we would normally wear. Hopefully this partnership gives us this interesting new technology in a more traditional frame. 

Regular Google Glass is expected to retail for around $300 when it's finally released to the general public...here's hoping it looks as good as that price sounds.